Moog Mavis
YEAR COMPLETED: 2022
CLIENT: Moog Music Inc
FORMAT: print, digital
DIMENSIONS: variable
COLLABORATORS: Emory Davis, Michelle Tremblay, Mark Thalman, Paul Shaver, Logan Kelly, Stephen Petoniak
CATEGORIES: art direction, print design, editorial, infographics, digital design, pitch decks. collaboration
Art direction, design, and headline copy for Mavis, a new build-it-yourself analog synthesizer from Moog Music. Collaborated with Moog’s senior designer, Emory Davis, to design all the packaging, print pack-ins, and digital collateral surrounding the instrument’s release, including: foldout quickstart & assembly guide; die-cut patch diagrams; user’s manual; exploration patchbook; Lisa Bella Donna artist patchbook; sales deck; and marketing pitch deck.
Protection Rituals
YEAR COMPLETED: 2020
PUBLISHER: Drum Machine Editions
FORMAT: risograph printed ekphrastic poetry collection
DIMENSIONS: 5 x 7 inches
COLLABORATORS: Rita Mookerjee, Wade Tullier
CATEGORIES: art direction, book covers, print design, risograph, bookbinding, collaboration
Art direction, cover design, interiors, risograph printing, and binding for Protection Rituals, a collection of drawings and ekphrastic poems by Wade Tullier (Detroit, MI) and Rita Mookerjee (Worcester, MA).
Analoger ACV-1
YEAR COMPLETED: 2022
CLIENT: Asheville Music Tools
FORMAT: UV print on powder-coated aluminum
DIMENSIONS: 4.95 x 3.75 x 2.25 inches
COLLABORATORS: Rick “Hawker” Shaich, Hypertriangle MFG
IMAGE CREDITS: MAS Distro, Perfect Circuit
CATEGORIES: art direction, print design, illustration, music, collaboration
Art direction, design, typography, and illustration for the ACV-1 Analoger Series Chorus + Vibrato pedal from Asheville Music Tools. This pedal was engineered by Rick Shaich, one of the main engineers behind Moog's legendary Moogerfooger line of effects pedals. Shaich described this pedal to me as a "time warper" with roots in modular synthesis: we landed on a design that incorporates both the labeling conventions of 1960s synthesizers and a winking reference to my favorite moment in Rocky Horror Picture Show.
Moog Artist Series Merch
YEAR COMPLETED: 2022
CLIENT: Moog Music Inc
FORMAT: screen printed apparel, embroidered hats, woven tags, postcards
DIMENSIONS: variable
COLLABORATORS: Wyatt Grant, Emory Davis, Paul Gaeta, Charlie Goldberg, Lightning Bolt Ink
CATEGORIES: art direction, apparel design, print design, collaboration
Art direction, apparel concepts, design, and identity for Moog’s first Artist Series capsule collection with illustrator Wyatt Grant. Collection includes screen printed tees, onesie, and matching sweatsuit; fully-custom embroidered dad hats; woven socks; cork coasters; custom gridded notebook; and personalized postcard pack-ins.
Sinkholes of Florida
YEAR COMPLETED: 2020
PUBLISHER: Drum Machine Editions
FORMAT: risograph printed photobook
DIMENSIONS: 4.5 x 9 inches
COLLABORATORS: Kathleen Saunders, Woolly Press
CATEGORIES: book covers, publication design, risograph, bookbinding, collaboration
Cover design, layout, and bookbinding for Sinkholes of Florida, a risograph-printed photobook by Kathleen Saunders (Charleston, SC).