Moog Mavis
![](https://freight.cargo.site/t/original/i/22a00832df5aa3e26d2e1c857c0f1514a5dc764bf15e9072f93e236fdea50fca/MAVIS_QUICKSTART.jpg)
![](https://freight.cargo.site/t/original/i/41197736f3993d20a7649775c7f7aeb14e2533bcb28e28bdb29f00daa38cb8ae/MAVIS_ASSEMBLY.jpg)
![](https://freight.cargo.site/t/original/i/7ee76825acebb8b221b8a91690d43ec46d960f1f934c43e0b45a0a0ccb538e11/Mavis-Unboxing.gif)
![](https://freight.cargo.site/t/original/i/061b5b37a2d37efbfad5d965961c8628aa999f3963a2bf6042d9e5042c1b8079/Mavis_Beauty_C-3.jpg)
![](https://freight.cargo.site/t/original/i/dd53fc5e6922a73c3643bda9686c400db069a105a4c1410aadc1211512bd606d/MAVIS_STEVE_DETAIL.jpg)
![](https://freight.cargo.site/t/original/i/0bdcc7b4f39d7e0737b20614506015b4167731796414d399601307c6885e5196/ASSEMBLY_DETAIL.jpg)
![](https://freight.cargo.site/t/original/i/2e55c3a2eac7fc905ab0c95de11b456881c22da89c149d7654fed830f70a1840/MAVIS_MANUAL_KEYFRAMES_DUAL.gif)
![](https://freight.cargo.site/t/original/i/2e8758ece3b8dd6937aadf9d06288feaffacc023c6215112e2e5da435d73b2c1/Mavis_Beauty_D-1.jpg)
![](https://freight.cargo.site/t/original/i/cd189e9cdd0f0fb920a9aee7cdd1034446adbb2a84e5f3b77282b399b351b872/MAVIS_EXPLORATION_FRAMES.gif)
![](https://freight.cargo.site/t/original/i/57b0025569f8666a673f9973de9f23bf903244f4b42eadf5024db65d2323a02a/Mavis_Materials_Lay_Flat.jpg)
![](https://freight.cargo.site/t/original/i/6e0d6fbf4c82f9addbf7bb4d02f9c37289efbd3e622869ff7953b7c83f59834a/MAVIS_LBD_FRAMES.gif)
![](https://freight.cargo.site/t/original/i/8c5809ca2a2fbdba1ee9689ab53afa544927099c1cf95749048dc41c51531b3e/Mavis_Beauty_A-6.jpg)
![](https://freight.cargo.site/t/original/i/3f641d3ffd4e9d681076f427ced558cd2100df080dc20f8f3fb1bbad84b53084/MAVIS_ON_YOUTUBE.gif)
YEAR COMPLETED: 2022
CLIENT: Moog Music Inc
FORMAT: print, digital
DIMENSIONS: variable
COLLABORATORS: Emory Davis, Michelle Tremblay, Mark Thalman, Paul Shaver, Logan Kelly, Stephen Petoniak
CATEGORIES: art direction, print design, editorial, infographics, packaging, pitch decks, collaboration
Art direction, design, and headline copywriting for Mavis, a new build-it-yourself analog synthesizer from Moog Music. Collaborated with Moog’s senior designer, Emory Davis, to design all the packaging, print pack-ins, and digital collateral surrounding the instrument’s release, including: foldout quickstart & assembly guide; die-cut patch diagrams; user’s manual; exploration patchbook; Lisa Bella Donna artist patchbook; sales deck; and marketing pitch deck.