Moog Mavis

YEAR COMPLETED: 2022
CLIENT: Moog Music Inc
FORMAT: print, digital
DIMENSIONS: variable
COLLABORATORS: Emory Davis, Michelle Tremblay, Mark Thalman, Paul Shaver, Logan Kelly, Stephen Petoniak
CATEGORIES: art direction, print design, editorial, infographics, packaging, pitch decks, collaboration

Art direction, design, and headline copywriting for Mavis, a new build-it-yourself analog synthesizer from Moog Music. Collaborated with Moog’s senior designer, Emory Davis, to design all the packaging, print pack-ins, and digital collateral surrounding the instrument’s release, including: foldout quickstart & assembly guide; die-cut patch diagrams; user’s manual; exploration patchbook; Lisa Bella Donna artist patchbook; sales deck; and marketing pitch deck.