Analoger ACV-1

Art direction, design, typography, and illustration for the ACV-1 Analoger Series Chorus + Vibrato pedal from Asheville Music Tools. This pedal was engineered by Rick Shaich, one of the main engineers behind Moog's legendary Moogerfooger line of effects pedals. Shaich described this pedal to me as a "time warper" with roots in modular synthesis: we landed on a design that incorporates both the labeling conventions of 1960s synthesizers and a winking reference to my favorite moment in Rocky Horror Picture Show.